Process evaluation

(Same as formative and implementation evaluation) — Focuses on the way a program is working in order to understand the strengths and weaknesses of its design and implementation. It asks and answers the question, “What is happening and why?” It looks at how a product is produced rather than the product itself. It focuses on indicators that are process or activity related, such as how many activities were undertaken, the effectiveness of choices made in program design, such as choice of a particular art form as a catalyst for dialogue. Examples might include evaluation of: strategies used to recruit participation of a desired group; workings of a partnership; the reach of a particular informative campaign. (From Suzanne Callahan’s Singing Our Praises)